Carnation AI Lab - Brand Visual Directions
Direction 1: Rural Community
Warm, welcoming, accessible. Sage green, terracotta, cream. Hand-drawn feel.
Appeals to local Carnation residents and skeptics. "Your neighbor who happens to know about AI."
Direction 2: Sustainable Tech
Clean, transparent, responsible. Green, blue, white. Modern professional.
Addresses environmental concerns head-on. Appeals to eco-conscious demographics.
Direction 3: Innovation Lab
Cutting-edge, experimental, bold. Electric blue, purple, charcoal. Futuristic.
Appeals to AI enthusiasts and investors. Showcases technical sophistication.
Recommendation: Hybrid Approach
Start with Rural Community base, infuse Sustainable Tech professionalism, accent with Innovation Lab energy.
Color Palette: Sage green (primary), terracotta (secondary), electric blue (accent), warm off-white + charcoal (neutrals)
Tone: Approachable but knowledgeable. Transparent about limitations. Community-first without being provincial. Tech-optimistic without being naive.